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2.26.2013

Three Tips to Improve Your SEO

Ya'll may not know this, but SEO is one of the most important things for your blog. It's one of the reasons a lot of bloggers switch to Wordpress, but it's important for Blogger too. I know very little about SEO so I enlisted the help of my Tips & Tricks contributor, Carly. I hope you all learn a thing or two today!

Hi guys! I'm Carly -- firefighter wife, 7th grade teacher turned stay at home mama and a full blown Dr. Pepper addict. I'll be sharing different topics that fit under the "TIPS & TRICKS" category, so if you have something that you'd like me to cover, email Danielle about it with the subject "ASK CARLY" I'd love to address any topics that you guys are specifically interested in or are wondering about.

3 Tips to Improve Your SEO Today!

Today, we're talking about SEO. If you don't already know, SEO stands for search engine optimization. SEO is the process of optimizing your blog or website to improve your visibility and natural search result position. SEO addresses this question -- When someone searches a topic or a question on the big world wide web, what is the probability that your blog post will come up in that search? If you're utilizing SEO correctly, you can guarantee that your post will come up in that search. More searches pulling up your blog/posts = more potential readers coming across your site.

First, you must know that having great content or an awesome blog design does not mean that you'll have great search ratings. Why? Because when Google (and all other search engines) reads a site, all it sees is coding. The coding of my blog looks like this...
3 Tips to Improve Your SEO Today!

Not so pretty is it? Now, if you're like me, you don't care much about what the Google bots see, you just want to know how you can optimize your SEO...and fast!

Luckily, today I am sharing three simple things you can do for your SEO right now. These things are super easy to do and don't take much time to complete. I've been implementing these three things since I began my SEO research and I have seen major improvement in my numbers and traffic. So, let's get to it!


//3 TIPS FOR IMPROVING YOUR SEO//

1) CHOOSE A KEYWORD OR PHRASE. 
Think of a keyword or a few keywords that your blog post is about. Try to keep it short and to the point. Try to use your selected keywords within the title of your post and within the first paragraph of the post. It also helps to think of something that might often be searched. 

To this day, one of my most visited posts is this post I wrote over a year ago about Gunner being transverse when I was pregnant. Why? Because many women search for information when they find out their baby is in the transverse position. I wrote that post way before I even knew what SEO stood for but it included a commonly searched term in the post title and within the first paragraph; thus, it still draws a lot of readers to my blog.


2) SAVE YOUR IMAGES WITH DESCRIPTIVE TITLES. 
Chances are that most of your images from your camera are saved with a file name similar to 145.JPG, and this is okay if it's a picture you never plan to use on your blog; however, if you'll be uploading it to your blog save the picture with a much more descriptive image title. For example, if you're sharing a post that includes your favorite pasta recipe, title images something like "Bow Tie Pasta In Creamy Italian Sauce." 

This is especially important if you're hoping people will "pin" your images, because the images will automatically be titled with whatever you save them as. A lot of people are careless about captions when pinning, so providing a title for your image guarantees that an accurate description will show up when people are pinning.


3) ADD ALT TEXT TO YOUR IMAGES.
Remember, search engines can't see images, so you need to describe the image for them. Just like the process of choosing a keyword, you want to keep them brief and to the point, yet still descriptive. In fact, it wouldn't hurt to use a few keywords in your Alt text too. If you're on Blogger, the process for adding Alt text is simple. I'm not sure how to go about adding Alt text on WordPress but I'm sure you could find it through an easy Google search.

Here's how to add it if you're on Blogger...

3 Tips to Improve Your SEO Today!

3 Tips to Improve Your SEO Today!

I often add the same description in my title text, but sometimes vary them. A lot of people discourage using the same words for title text and alt text, because they are different in some ways. If you're interested in learning more about their differences, you can read about that in this article.

So there you have it, three quick and easy things you can do to help optimize your SEO! There are many more things you can do and I'm still learning.

38 comments:

  1. I hadn't thought about actually naming my images with the title. Good post!

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    1. So easy, right? The little things go a long way! :)

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  2. Awesome! Thanks so much Carly. I honestly had no clue about #2 and #3. Makes me want to retro-activate my whole blog now that I have been enlightened! Wonderful, helpful post.

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    1. Thanks, Devon! I've gone back to some of my posts that I want people to find or repin and done that. For more personal posts that really have no clear subject or topic that people would via a search, I've just left alone.

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  3. Thanks for a very informative post! SEO really scares me! lol

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    1. It can be super intimidating. I'm still learning little bits at a time! Hope you found this helpful. :)

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  4. Is it good to use alt text when you have generic photo file names? Like mine are often generic because I take so many photos, so I often label them Afton 1, Delaney 3, Vivienne 7 and things like that. Or should I rename my photos AND use alt text?

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    1. If they're just photos of your kiddos it's probably okay for them to have a generic photo name since people are unlikely to pin that photo. I've found the photo name to be important mostly when it's an item you think will be saved or pinned.

      As for alt text, I'd say something kind of similar. The alt text is mainly something that search engines and people who have images disabled on their browsers will see. If you think it's important that a search engine finds that image, I'd give it alt text. For instance, if your kids are doing a specific craft in the picture then it might be good to give it alt text involving that craft name.

      Hope that makes sense/helps!

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  5. Found you on "Pin Me" Linky party ... Do I need to rename the pics in my computer picture files? pippa

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    1. Yes, you'd need to rename your picture files. Like I mentioned in number two, this is important if you think it's an image that might be pinned.

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  6. Hi! thanks so much for this! Quick question though, are "tags" the same as keywords? :)

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    1. Camie, I'm not familiar with "tags" so I'm guessing you're on another platform besides Blogger. On Blogger there are labels and you can put each post under one of those categories/labels, is that what you mean?

      The keywords will be included in the actual body and paragraphs of your post.

      Hope that helps! xo

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  7. wow! thanks carly! i had no idea what SEO meant and that there were things we could do to boost SEO...wow..im saying wow and lol because 99% of my photos are 124.jpg etc...lots of renaming to do and adding keywords!!

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    1. So glad you enjoyed it and found it helpful, Brittany!

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  8. visiting from Tip Junkie- what great tips!! TFS- I'll be pinning this too!

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  9. I totally loved this post because I am so clueless about certain things when it comes to the technicalities of blog writing...I'm doing something right, I'm growing, but I love learning new things that are explained in normal terms!! Thanks!

    New follower from the hop!

    www.highheeledmama.com

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    1. There are always ways to grow and learn in the blogging world. I'm glad this was helpful! Maybe I'll do an SEO part 2 for my next contributor post?

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  10. Just found your blog!! I love it! and these are great tips!!

    xo lauren
    Sincerely, Lo

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  11. Excellent tips! Thanks for linking up to my Pin Me Party!

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  12. thanks! wonder how to add Alt Text to Weebly....???

    hugs x
    Crystelle
    http://www.crystelleboutique.com

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  13. Thank you so much for this! I have been struggling to figure out exactly how to incorporate SEO in my blog posts and this helped immensely. Thank you!

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  14. Great tips! Thank you so much for sharing! :)

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  15. Great tips! Thanks for linking up at CEO of Me last week. :)

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  16. Fabulous tips Carly!!

    Thanks for sharing this at The DIY Dreamer last week. Can't wait to see what you link up tomorrow evening! Have a great day!!

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  17. Such a wonderful post!! Thank you very much for the advice!! I included it in my post Βόλτα στη Γειτονιά #24 :)
    Have a great week!!

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  18. This was so helpful! I'm so glad I'm not the only Dr.Pepper addict. I've tried to stop drinking it but I can't. Thank you Carly! :)

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  19. Very helpful for so many! Thanks for linking it up at last week's Whip It Up Wednesday party!

    Hope you'll join the party again this week!

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  20. Great tips! I am going to have to keep these in mind. I'm going to pin this to my blogging tips board. Thanks!

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  21. Super tips!
    I have been trying to give every pic an alt tag lately, but I need to work on more descriptive titles for them!

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  22. Great information, I really like all your post. I will keep visiting this blog very often. It’s good to visit your website.SEO for Lawyers

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  23. Congratulations! I have featured your post on my blog. Please stop by to grab your "I have Been Featured" button. http://bestlifemistake.blogspot.com/2013/06/the-best-tips-for-bloggers.html

    Thanks,
    Amy Delmanto
    http://bestlifemistake.blogspot.com

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  24. Thank you so much for the tips! SEO has always intimidated me a bit, but I am trying to learn more. I love how understandable your tips are and easy to apply right away!

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  25. I am new in SEO and this blog will be very helping for me. :)

    Webmasterthoughts

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  26. Thank you for this!!!! I am a Carli too ;)

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  27. Hello I am a new follower of your blog. Love your tutorial.
    Would love for you to stop over for a visit.
    Kim
    http://thisolemom.blogspot.com

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